Jeep commercial analysis

Jeep commercial analysis

 

What comments could you make about the rhythm of this commercial?

- Editing was fast and quick and matched the music

 

 

How does the editing manipulate the passage of time?

- Shown at every time of the day, means jeep can go day and night  

 

 

Are there any graphic matches and how are they used to enhance the commercial?

-      Yes

-      There were 4 or 5 shots of the drivers, changing drivers and setting. When the road kept changing.

 

Editing 

-      The core editing techniques include 

-      Cuts

-      Dissolves 

-      Fades can include fade/ to and from black/ white/ color

 

Graphic Relationships 

-      Graphic matches are shots that are edited together based on visual similarity 

-      Graphic matches may be based on color, or prominent objects or shapes between shots

 

 

Rhythmic matches 

- a rhythmic match is where the rhythm of a movement is matched through editing with the next shot

 

Spatial editing 

- Invisible editing. Editing that is not notices by the audience. Mostly common cuts

Temporal editing 

- is one of the most important editing technique as it alters the viewers perception about the events within the film

- flashbacks are used to portray earlier events that are important to the story. Common in murder,horror,drama films.

 - montages

-overlapping editing 

 

sound 

- sound effects 

-music 

- dialogue 

 

A werewolf is stalking an innocent character

 – Slow edits 

-      Can be used for suspense of who is stalking her and what’s going to happen

 

A character confesses their horrible crime to someone 

-      Combination of fast and slow

 

Two teams compete in the finals of a street dance competition 

-      Quick edits 

-      To show every dancer and their dance moves

 

A high-speed car chase ends in tragedy 

-      Combination 

-      To show the chase with fast edit

-      When the tragedy occurs its in slow edit to show what happens to make it dramatic